Not every post goes viral. Trends fade. Marketers find themselves at the mercy of the algorithms or an account-deleting bot.
That's why email marketing is one of the most effective tools in a small business owner's toolbox.
Content Marketing Institute states, “Two out of every three marketers are distributing content by email to their audience.”
Macaroni KID readers are parents, grandparents, caregivers, and educators looking to connect with their community, attend fun events, support small businesses, and learn about the best local resources for their kids. On Thursdays, our weekly email newsletters full of events, articles, and local recommendations reach our readers' inboxes.
EMAIL MARKETING BENCHMARKS
- Open Rate: The total number of users who opened an email divided by the total number of users who received the email, expressed as a percentage.
- Click-Through Rate (CTR). The number of users who clicked on a link in your email message divided by the number of users who opened that email.
With open and click rates between 36 and 47 percent, our newsletters surpass industry open rates.
NEWSLETTER SPONSORSHIPS
One thing a parent never wants is a bored kid! Our readers look forward to our Thursday emails as they plan their weekends, look for parenting advice, recipes, seasonal activities, local businesses to support, and more!
When you sponsor a weekly newsletter, parents will think of your brand when it comes to family FUN. Right after the publisher's note, we have a section dedicated to our weekly sponsor. Become a weekly sponsor and use this space to tell our subscribers anything.That you are open, your specials, upcoming events, sales, or ANYTHING! We are thrilled to be able to offer this prime real estate in our beloved weekly e-newsletter.
What We Need:
2-3 sentences about your organization, company, or event. Links are welcomed. No pictures.
SAMPLES
SPONSORED EMAILS
- Option 1: Single Image/No Text (Preferred for our platform)
- Option 2: Image plus text. If you opt for this version we will need all elements listed in option 2 below.
